Certified Marketing Coach, Author, Public Speaker, Trainer
Who is Boyd Petersen?
“Yes – I love balloon festivals. I have been to many. More than that, I love how they represent what marketing, with a plan, can mean to your business. Soar to new heights. Let me help you!”
Boyd grew up in the Riverton, Utah area and has been involved with business since he started selling night crawlers to fishermen and greeting cards door to door when a cub scout.
He went to school in marketing and computer engineering. He has worked for a national telephone distribution company as their marketing manager and has worked with several national expos including Comdex and the Consumer Electronic Show.
He has owned several businesses. Many of these businesses involved advertising his products and services. He was always frustrated with the lack of flexibility the advertising options offered at that time.
In 1998 Boyd and his wife Linda purchased the South Valley Journal. It had a circulation of 17,000 and covered Riverton, Herriman, Bluffdale and half of Draper. Immediately, he implemented programs that helped businesses manage their advertising dollars better. Flexibility of size and frequency was the key to giving businesses better control of their marketing message. He also jumped into working with the local Chambers to not only build his own business but help other businesses.
This spirit of working with other businesses has built a reputation for Boyd as the person to ask when you are looking for a quality company to work with. He is all about helping businesses, whether they advertise with him or not, connect with those that need their services. Some call it the Miracle on 34th Street marketing program.
This way of doing business has served Boyd well. The Valley Journals, as it is now known, includes eight community newspapers.
Boyd has served on the boards for several Chambers, Utah Press Association and is on the conference committee for the Association of Free Community Papers (a national newspaper organization). He is the past chairman of two chambers and currently is a board of director for South Jordan Chamber.
In November 2015, Boyd finished his first business book, Beyond Hot Air Marketing. It’s all about setting up your own marketing plan and implementing it. It is designed to help get the plan developed and gives several marketing and advertising example and how they can be used in business. Go to http://bpmedia.com/beyondhambook for more details.
Boyd has also written several short stories about people in Bethlehem at the time of Christ’s birth. These will be made into a book as he has time to finish them. His next book will be about the next generation of Business Canvas called Startup Blueprint Canvas. Want more information about that project, go to Http://www.utahforge.com
Boyd is also part of a team of authors/trainers/speakers that teach throughout the U.S. For more information on this, go to http://bizsuccesscon.com.