Setting Up An Effective Email Campaign (Drip Marketing) Part 2

Last week I told you about some ways to get to your current customers. What about those that are still prospects? Here you go.

I need to remind people. Can this work for that?

I have a friend that has been running newspapers for years. He attends as many lunches by Chambers, civic groups and anywhere he can meet people. He then asks everyone he meets if he can add them to his email list for his newsletter.

When he gets back to the office, he promptly has his assistant put the names into his email program’s CRM. Twice per month he sends out his newsletter. It is filled with information like the chapters in this book – about better results from advertising and marketing. He has also put together a drip marketing program that gives them information about his ten or so newspapers and when they have the next deadline. He targets each customer to the newspapers he feels that would benefit them and they start finding out how to get into his newspapers. This is the drip-marketing program – A schedule for their marketing each month in his newspapers. I person – 2,200 prospects!

How about for prospects?

An email drip campaign is great for prospects too. It will help convert contacts into leads and then move them to being customers.

One of the companies that I have worked for has been getting great amounts of leads from their social media campaign. They then turned the leads over to the sales department but they were only getting about a 2% close. They weren’t doing anything with these 98% that responded to marketing and gave them their name, email and phone numbers.

An email campaign is a perfect use of this information. Send them a specific timed message that will educate and lead them along to being ready to become a customer.

This company that I work with is a telecommunications company. They send an email once per week for 15 weeks. Here is an example of their prospect drip campaign:

15 – part email drip program for prospects

1. Should I even consider a new phone system?
2. What should I be looking for in a new phone system?
3. Do I need conferencing? Can they really help my business?
4. Am I missing phone calls? How can I stop this from happening?
5. Places that people take conference calls from when away from their office. You’ll be surpized!
6. How can I take care of my customers better with any phone service (even the one I already have)?
7. What is auto attendant and can it help us when we are really busy?
8. Can you use your mobile phone on a new phone system?
9. How can I take vacation and still take care of my clients?
10. How can I save money with a new phone system? Is it time or should I wait? The answer isn’t always to change!
11. Evaluating the phone call management of my office.
12. What sets the new VOIP phone systems apart? An analytical view.
13. How can you get people to wait longer (if that is the answer)?
14. Why do other businesses, like me, get a new phone systems rather than continuing to use the old “reliable” ones?
15. Where are Jive customers at when they are taking care of their clients while away from the office.
16. 10 reasons companies are switching to Jive Communications.

Here is an example of the fifth drip campaign’s message They included over ten photos more than I did):

With Jive Communication’s app and system, you can conference anywhere. It’s easy to make and create conference calls.

Where is the coolest, strangest, or down right most outrageous place you’ve used Jive Conference Calls? Here are some of the places where people say they have taken or made conference calls:

1. In the middle of the woods during a hiking trip
2. Outside while grilling and getting a tan
3. Under a tree at a park
4. In a tunnel while driving into the city
5. In a public restroom
6. While waiting for a dentist/doctor
7. At a McDonald’s Playplace
8. Behind a church during a wedding rehearsal
9. At the racetrack
10. At the zoo
11. At DisneyWorld
12. At a pool watching the children
13. On a boat
14. While on a bike ride
15. In a fitting room while trying on clothes
16. In a closet at a friend’s house during a party
17. At the beach. “It was a video call so I kept my tablet up so that my bikini didn’t show.”
18. On the beach in Rio de Janeiro
19. In a hospital ER
20. Stuck in a D.F. Mexico traffic jam
21. “While chasing my dog down the street because she got out of the house”
22. On vacation in London in The London Eye
23. In a motor powered three-wheeler Taxi in India

 

With so many places to conference call, it’s easy to connect anywhere in the world. Send us your places and a photo so we can share it with other Jive customers.

As you can see, these are fun and informative. They are just getting going with this campaign but I know it will be successful. These are after all, people who requested information from them about their programs and products. This can work for you, too.

One last note: Use this in conjunction with a regular newsletter for the best results.