How do I raise advertising and marketing to new heights?
Without a plan, advertising is like hot air! Putting an advertising and marketing plan together will be like a hot air balloon. When you implement the advertising plan, you have lift-off.
Types of Marketing
There are some lists on the internet that say there is a lot more than this but they all boil down to these. There may be more, so let me know if you feel I have missed some. I wouldn’t want them to feel left out.
Advertising – the many ways
Affiliate Marketing – paying affiliates to send traffic/customers to your website/business
Article Marketing (Newsletter) – writing articles (online and offline) to promote one’s business
Content (Newsletter) Marketing – producing useful or entertaining content for your audience
Cooperative Marketing – companies co-marketing a jointly developed product, service or brand
Demographic marketing – Marketing to a specific demographic (male/female, household income, others)
Direct Mail Marketing – Directly mailed piece, either postcard or letter
Direct Marketing – marketing directly to audience, often without TV, radio, or print ads
Direct Response Marketing – direct marketing expressly designed to solicit a response
Door-to-door (cold calling) Marketing – salespeople walking to houses, knocking on doors
Drip Marketing – sending pre-planned messages to prospects/customers on a schedule
Email Marketing – emailing prospects/customers, either by list rental or express permission
Event Marketing – running events such as trade shows, conferences, seminars, festivals
Guerilla Marketing – low-budget, high-impact marketing, typically entrepreneurial
Internet (banner ads, keywords) Marketing
Mobile Marketing – marketing delivered via mobile devices such as (smart)phones
Network Management (relationship) Marketing – A network of people that will market you and you them. Shared sales and/or educating a group of salespeople
Network Marketing – Marketing to a group or network of people
Niche Marketing – targeting very specific audience segments
Permission Marketing – inspiring your audience to want to hear from you
Promotional Marketing – broadly speaking, almost any kind of marketing to attract customers
Pull Marketing – pushing messages to prospects, synonymous with inbound marketing
Referral Marketing – encouraging/incentivizing existing customers to refer new customers
Relationship Marketing – emphasis on building long-term relationships with customers
Social Media Marketing – interacting with prospects in social media channels
Street Marketing – unconventional marketing in public places meant to engage prospects
Target Marketing – Similar to Demographic Marketing but to a set target audience (sports enthusiasts, business people, etc.) rather than a demographic market.
Telemarketing – calling people on the phone with a pitch, usually uninvited
Testimonial Marketing – Similar to Word-of-mouth advertising but you get to spread the message far and wide with their permission.
Text Message Marketing (mobile) – Text messages to a mobile phone – permission or purchased lists
Trade Show Marketing – using an event such as trade shows, conferences, seminars, and festivals to promote
Video Marketing – incorporating videos in online marketing, leveraging YouTube
Viral (Buzz) Marketing – tapping into existing social networks to spread a marketing idea
Word-of-mouth Marketing – when happy customers spread your marketing message