Maintaining a good reputation is integral for any enterprise. It can be the difference between victory and failure. In this blog entry, we will explore how you can harness your business’s reputation in your advertising campaigns. We will also provide some advice on how to protect your esteem online.
Your organization’s reputation is one of its most important assets. It can be the key factor in whether or not customers opt into an offer and consider doing business with you. Therefore it is vital to guard it at all costs.
Why not take advantage of commendable reviews when creating promotional ads?
Testimonials are excellent resources for advertisement, whether it’s used for videos, images, social covers, or within social messages on Facebook and Instagram.
Sometimes words from real people can create trust more effectively than text adverts and enhancements that businesses use to encourage customers to use their services, as they represent the experiences of others which demonstrate faith between familiar and unfamiliar parties. Having an impressive resume reassures potential buyers of reliability and safety when using technology provided by yourself.
Video testimonials are even more impactful than written evidence – so if you have devoted customers willing to film a video go ahead! These recordings are great for usage on your website and social media profiles or through email marketing campaigns.
If there aren’t any video testimonies available, research or analyze a case study instead! This requires looking into the results achieved by one customer due to hiring your product/service, forming a trust, and building authenticity with those who are hesitant about trusting new firms such as yours.
Pictures/images could also come in handy when showcasing awards/accolades within ads – equally, these sorts of images may look effective within updates made across Instagram pages or cover photos on social platforms too!
Responding to your reviews is as important as getting reviews
If you respond to your reviews, you will get up to a 35% increase in traffic. This is just as important for good as it is for bad reviews. The key is that you should write the review for those that will be reading it in the future, not for the person that wrote the review.
We have a class that we teach all about responding to reviews. Check out our YouTube channel to see it (https://www.bpmedia.com/yt and then search for “Reviews).
Don’t forget to defend your online presence. Constantly review what is being said about your business across the web. Immediately address any negative critiques and be sure to do so courteously and adeptly.
Make sure that your reputation works for you, rather than causing you harm, with these strategies in place.
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Do you use your good standing for advertising efforts? Reach out to us and find out how we can be of help! Believe handling videos, graphics, and social media posts is too much labor? Let’s chat about it!