Setting Up An Effective Email Campaign (Drip Marketing) This will also work for other campaigns such as Send Out Cards, Ace of Sales and others that offer drip campaigns. A few years ago, I was introduced to Send Out Cards, a local company here that sends out greeting cards that they print and mail to customers. They started with A few cards and then it kept getting bigger and bigger.…
Author: Boyd Petersen
Webinars
Automating your Digital Marketing November 4 – 2 pm and again on November 11th – 10 am and 1 pm How can you get more referrals? How do you get your customers to come back more often? What can you do to get better online reviews? How do you make fanatics out of your fans? This will be the subject of this new webinar. You’ll learn about getting listed on…
The Art of Asking For and Getting Referrals
If you hate cold calling, and have at least a few customers, then this is the article for you. Every salesperson has heard about how word-of-mouth marketing is the best form of advertising. The only problem is that most customers don’t tell their friends fast enough to keep you in business. Asking for referrals is a great way of getting lots more customers. The only problem with referrals is that…
What are the top six tactics for marketing your business?
The ability to implement effective marketing is what differentiates thriving businesses from struggling ones. Corporate consulting firm McKinsey & Company surveyed its client engagements and found that effective tools can reduce the cost of marketing by as much as 15 to 20%. There are a number of marketing tactics at your disposal, but implementing the right ones will save you time and money. Here are the top six tactics all…
Getting Great Online Reviews
Online reviews are key to grabbing the attention of potential customers. We are online more today than anytime before. It has changed the game of how people find the right companies to deal with. It used to be that you could ask friends or look through advertisements to decide who you were going to buy from. Back in the day, they used to look to the local Chambers or the…
Email isn’t dead! – Digital Marketing Primer #1
Email marketing isn’t dead and it definitely isn’t sleeping! Many people have predicted the end of email for over 10 years now. It is probably the same type of people that said radio was going to die when televisions came out. They also said newspapers were going to be gone by 2010 because of the internet and social media. Sorry. They are all doing well. Some more that others but…
Why should I write a book about myself? Building your reputation.
By John Bingham – Author development at Scottsdale Multimedia Publishing “Writing a book (or having one written about you) is not what you might think. While it is true that books are written about individuals who have succeeded, careers that have been built and battles that have already been fought, more books are written by and about those who are in the process of succeeding, building and battling. These books…
Online Marketing for Beginners
DigiAgency in a Nutshell
Write your own book? Fiction
Write your own book? Yes, write your own book. What can I write about? Fiction This week I am writing to those interested in writing a fictional short story or a full-length (whatever that is these days) story. Creating your own world – Fictional works can have the advantage of living outside our normal world. So many writers choose to create their own worlds to tell their stories in. You…
Six Magic Phrases You Can Use to Sell More Books
Six Magic Phrases You Can Use to Sell More Books Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! While attending uPublishU at Book Expo America as a speaker at the end of May, I sat in on several excellent panel presentations. One that I found particularly helpful shared the results of testing that BookBub has done on the text used to describe books offered for sale…
Write your own book? Yes, write your own book.
Write your own book? Yes, write your own book. How do you start to write your own book? It is said that most Americans have an idea for “The Great American Novel” inside of them. Some people find that it is easier to write about business while others have an affinity for fiction or fantasy. I have a friend that has written about Custer and another about Abraham Lincoln. While…
Should you Blog? What do I blog about?
To Blog or Not To Blog? What a silly question! It usually comes after, “Do I need a webpage or will my Facebook page do?” or there’s the “Do I need to be changing my website more than once per year? Or is once in the last five years okay?” YES – YOU NEED TO BLOG IF YOU ARE HOPING TO DO BUSINESS ON THE WEB! This is content marketing…
The Importance of Being Listed on Internet Business Listings Sites
This is an update from a email newsletter I did several years ago about business listings. Most of it is still important. It‘s more important to get listed on relevant business directories than to spend money on outdated yellow page listings. More people are looking for the things they need on the Internet than ever before. There are still a few businesses that are being looked up in the yellow…
The Importance of Being Listed on Internet Business Listings Sites
This is an update from a email newsletter I did several years ago. It is still important to know and use. It‘s more important to get listed on relevant business listing directories than to spend money on outdated yellow page listings. More people are looking for the things they need on the Internet than ever before. There are still a few businesses that are being looked up in the yellow…
Digital Marketing in 2015
Digital Marketing in 2015 This post was guest written by Ivan Serrano. Despite the Internet being around for 20+ years, the digital marketing sphere is still relatively new to companies. Many are unaware of the impact it can have on their business and are therefore unclear about the potential return on investment (ROI). These same companies often invest up to 60 percent of their marketing budget in television advertising despite…
Pinterest and Tumblr – Part of the eight Social Media sites that can help your business.
Part 4 of 4 Pinterest – What does it have to do with business? Everything – if your target market falls into their demographics. According to the latest statistics I have, Pinterest is heavy with female visitors – 79%, with the highest age group being age 25 to 54. Approximately 64% of all women between 25 and 54 in the U.S. have an account on Pinterest. The most common places…
Twitter and InstaGram – Part of the Eight Social Media sites that can help your business.
Eight Social Media sites that can help your business. Not all are for you. Part 3 of 4 – Twitter and InstaGram Twitter –We live in a Twitter length world! Is that true? This is a short message program that has become very popular. Some said it wouldn’t because you can only use 140 characters in the entire post. Now news organizations talk about how people live in a Twitter…
Google + & YouTube – Part of the Eight Social Media sites that can help Market your business.
Eight Social Media sites that can help your business. Part 2 of 4 – Google + and YouTube There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each do and other social…
Eight Social Media sites that can help your business – Part 1 of 4
Eight Social Media sites that can help your business. Not all are for you. Part 1 of 4 – Facebook & LinkedIn There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each…
Cyber security vs Consumer convenience
What does the Internet of Everything mean for security? By John Chambers Jan 21 2015 There are two types of companies: those who have been hacked, and those who don’t yet know they have been hacked. Major players in every industry were plagued by security breaches or incidents in 2014, though only the most high profile attacks made their way into the headlines. We found that 100% of business networks…
34 types of Marketing – Which will work best for you?
This is part of my permanent website for good reason. I want you to remember there is more to marketing than just social media marketing or advertising. In the next few weeks I am going to give you ideas of what can be done with each of these. I start with Social Media next week and you’ll probably see it take a couple of weeks to get through. There is…
Social Media Image Size Guides
For the DIY person, here is the guide to sizing for each of the big social media sites. This has a text sizing chart and then a graphic sizing chart. They both are great. Thanks to Set Up A Blog Today for their help. Twitter Header Photo: 1500 x 500 Profile Photo: 400 x 400 In-Stream Photo Preview: 440 x 220 Facebook Cover Photo Dimensions: 851 x 315 Profile…
The Dos and Don’ts of Keeping Customers Coming Back
My list of The Dos And Don’ts Of Great Offers And Keeping Customers Coming Back The TO DO list of great offers – Discounts are great, but don’t always make it a discount. They should be used sparingly or the customer will be trained to only respond to discounts, and you will have defeated the purpose of making more money with your program. Information on new products/services is enough…
Want more business? Invite your customers back again and again.
Have you invited your customers back? During a down or challenging economy, getting new customers is very important. It is also important to get those people who have already used your products or services to come back. How can you do this? – Want the statistics to this? Jump to the bottom of this article. I find it so surprising that many businesses spend lots of money on getting new…