Up Your Social Media Game If you want to up your social media engagement game, and have more people notice you for all the right reasons, here are some ways to stand out in all the right ways, and not only have people notice you, but want to work with you: 1. Share useful information with your prospects. What do your prospects need to know, that will have them consume…
11 Ways to Promote a Local Business on Instagram By Ashley Ward and Boyd Petersen JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.…
How successful companies and entrepreneurs use their existing customers and fans to sell to new ones – Online reviews and Testimonials Testimonials can increase conversion on your sales pages by 34%, but there are many different types of testimonials, and they all improve trust and conversions in their own way. To make sure you take full advantage of them, I’ve scoured the internet to find every testimonial option available for…
How to Keep Motivated to Reach your Potential Making the choice to unlock your potential is a big commitment. It will be worth the effort, but it’s smart to set up built-in motivation before you need it. There may be setbacks and times when you question if the goal is really worth the time and energy it requires to reach it. When you hit a slump, or come up against…
How do you use edutaining / serialized marketing in your business? How do you use edutaining / serialized marketing in your business? Tell a story & you will build a following. Followers will share & you will get a boost. Many times it will be a big boost. Sometimes it will go viral. Back in 2010 I was asked to help promote a newspaper conference and trade show in Tucson, AZ. I was asked…
Hope vs. Knowledge when it comes to business By Boyd Petersen – June 10, 2016 What is the difference between hope and knowledge when it comes to business. There is a big difference and hope should be taken out of your vocabulary. Got more ideas or comments? Email me: Boyd@BPMedia.com
Are you charging too little for your products or services? This is a common question and the one that goes with it is “When is it appropriate to raise my prices?” Pricing is always an issue that comes up when I work with business owners. We should never want to be the lowest-priced product or service (with a few exceptions) because you don’t want people only buying from you because…
Setting goals and planning for success When you go on vacation, you plan the final destination and goals for that vacation. Let’s say you decide you want to go to Southern California and stay close to a beach but still want to go to many of the tourist attractions. The first thing you do is decide when you can take vacation, when the weather is right for going to that…
Setting Up An Effective Email Campaign (Drip Marketing) This will also work for other campaigns such as Send Out Cards, Ace of Sales and others that offer drip campaigns. A few years ago, I was introduced to Send Out Cards, a local company here that sends out greeting cards that they print and mail to customers. They started with A few cards and then it kept getting bigger and bigger.…
Email marketing isn’t dead and it definitely isn’t sleeping! Many people have predicted the end of email for over 10 years now. It is probably the same type of people that said radio was going to die when televisions came out. They also said newspapers were going to be gone by 2010 because of the internet and social media. Sorry. They are all doing well. Some more that others but…
By John Bingham – Author development at Scottsdale Multimedia Publishing “Writing a book (or having one written about you) is not what you might think. While it is true that books are written about individuals who have succeeded, careers that have been built and battles that have already been fought, more books are written by and about those who are in the process of succeeding, building and battling. These books…
Write your own book? Yes, write your own book. What can I write about? Fiction This week I am writing to those interested in writing a fictional short story or a full-length (whatever that is these days) story. Creating your own world – Fictional works can have the advantage of living outside our normal world. So many writers choose to create their own worlds to tell their stories in. You…
Write your own book? Yes, write your own book. How do you start to write your own book? It is said that most Americans have an idea for “The Great American Novel” inside of them. Some people find that it is easier to write about business while others have an affinity for fiction or fantasy. I have a friend that has written about Custer and another about Abraham Lincoln. While…
Eight Social Media sites that can help your business. Not all are for you. Part 3 of 4 – Twitter and InstaGram Twitter –We live in a Twitter length world! Is that true? This is a short message program that has become very popular. Some said it wouldn’t because you can only use 140 characters in the entire post. Now news organizations talk about how people live in a Twitter…
Eight Social Media sites that can help your business. Part 2 of 4 – Google + and YouTube There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each do and other social…
Eight Social Media sites that can help your business. Not all are for you. Part 1 of 4 – Facebook & LinkedIn There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each…
This is part of my permanent website for good reason. I want you to remember there is more to marketing than just social media marketing or advertising. In the next few weeks I am going to give you ideas of what can be done with each of these. I start with Social Media next week and you’ll probably see it take a couple of weeks to get through. There is…
For the DIY person, here is the guide to sizing for each of the big social media sites. This has a text sizing chart and then a graphic sizing chart. They both are great. Thanks to Set Up A Blog Today for their help. Twitter Header Photo: 1500 x 500 Profile Photo: 400 x 400 In-Stream Photo Preview: 440 x 220 Facebook Cover Photo Dimensions: 851 x 315 Profile…